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Castlabs and AIP showcase Advanced ad formats at IBC
Ad Insertion Platform and Castlabs to Showcase Next-Generation Non-Linear Ad Formats with AdBlendr at IBC 2025
LAUSANNE, Switzerland and BERLIN, Germany, September 9, 2025 – As the industry accelerates toward new forms of streaming monetization, Ad Insertion Platform (AIP), a pioneer in cutting-edge ad insertion technology solutions, and Castlabs, a global pioneer in premium digital video technology, are joining forces to demonstrate the future of advertising for the streaming and OTT industry at IBC 2025 in Amsterdam.
Together, AIP and Castlabs will present non-linear ad formats powered by AdBlendr, AIP’s upcoming Server-Guided Ad Insertion (SGAI) solution, and PRESTOplay, Castlabs’ feauture-rich video players. Leveraging Castlabs’ advanced video player technology, the partnership ensures that emerging non-linear formats such as extendable ads, overlays, L-shaped banners, and squeeze back ads can be delivered seamlessly across devices.
AdBlendr and SGAI: Raising the Bar for Ad Insertion
SGAI marks a major step change in ad insertion technology, offering publishers and advertisers unmatched flexibility and reliability for Live and VOD content. Unlike traditional Server-Side Ad Insertion, AdBlendr makes the ad server call only when the viewer reaches the ad break (even hours into a VOD stream) ensuring that campaign delivery reflects the true availability of ad inventory. This translates into significantly higher STR and improved monetization. SGAI is also Replay- and Long Manifest–compliant, supporting more efficient content delivery while enabling one-to-one targeting. It is the same for non-linear ads, this capability ensures that advanced ad formats are also individually addressable, an advantage not achievable with competing technologies. With AdBlendr, ad insertion is not only evolving; it is opening entirely new potential for advanced, non-linear formats and monetization strategies.
From Concept to Deployment
While industry demonstrations highlight the potential of non-linear formats, AIP and Castlabs are committed to ensuring these innovations are integrated and ready to use. Together, they are shaping solutions that balance monetization, interoperability, and user experience:
- Publishers gain accurate, real-time monetization, thanks to ad calls made only when viewers reach the break in VOD content, maximizing fill rates and ensuring true inventory visibility.
- Advertisers benefit from one-to-one targeting and higher STR, ensuring campaigns are delivered effectively and measured with precision.
- Viewers experience seamless playback with ads that integrate naturally into content, supporting formats that inform, engage, and enhance rather than interrupt.
“The evolution of ad insertion depends on collaboration across the ecosystem” said Laurent Potesta, CEO of Ad Insertion Platform. “Our long-term partnership with Castlabs ensures that new ad formats, delivered through AdBlendr and PRESTOPlay, are not only innovative but also ready for seamless integration into publisher workflows.”
“Video playback and advertising must work hand-in-hand,” added Christophe Kind, Head of Global Partnerships and Market Development at Castlabs. “By working closely with AIP, we’re ensuring that the next wave of monetization opportunities is both technically robust and viewer-friendly.”
Showcasing at IBC 2025
Visitors to IBC 2025 can experience the joint demo of AdBlendr’s advanced ad formats and PRESTOplay at Castlabs booth (5.F26), where both companies will showcase how next-generation ad experiences are being prepared for real-world deployments in OTT.
About Castlabs
Castlabs is a leading pioneer of software and cloud services for digital video markets worldwide to easily enable premium content streaming. Their range of applications and services are designed to help businesses deliver high-quality video experiences through protected content playback over a large selection of devices and platforms. Castlabs solutions include DRMtoday multi-DRM and CAS licensing, feature-rich PRESTOplay cross-platform players, Video Toolkit cloud encoding, STARDUSTmark single-frame forensic watermarking, Widevine device and app certification, secure WebRTC end-to-end delivery, as well as expert technical consulting. Learn more at castlabs.com
About Ad Insertion Platform
Ad Insertion Platform (AIP) provides market-leading solutions for dynamic ad insertion across the broadcast and streaming industry. With deployments worldwide, AIP enables content owners, operators, and platforms to maximize revenue through advanced advertising formats that enhance, rather than interrupt, the viewing experience. Its upcoming AdBlendr solution represents the next step in server-guided monetization (SGAI).
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