M6 Radio selects AIP
M6 Distribution Digital Selects Ad Insertion Platform to Enable Dynamic Ad Insertion for their Live Radio Streams
Audio streaming ad insertion solutions deliver a tailored advertising experience based on individual listeners’ specific characteristics.
Lausanne, Switzerland, March 14, 2023
M6 Distribution Digital, a subsidiary of the French multi-media Groupe M6, has selected Ad Insertion Platform (AIP) to enable Server-Side-Ad-Insertion (SSAI) into their live streaming Radio channels.
Ad Insertion Platform’s patented DAIConnect® platform enables dynamic and personalised insertion of radio advertising for HLS and Mpeg-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues. Groupe M6 will benefit from a tailored radio advertising experience for their listeners, while generating revenue from their content.
“We are thrilled to use Ad Insertion Platform’s SSAI technology for our live streaming radio channels,” said Valery Gerfaud, CEO of M6 Distribution Digital. “We can now serve ads to our listeners whatever is the player platform without any client specific integration and providing a seamless user experience thanks to the AIP Ad break composer managing the entire creation of the ad break in a pure radio listening environment .”
Laurent Potesta, CEO, Ad Insertion Platform, added: “Dynamic Ad Insertion presents ample opportunities for radio: it combines the reach, value and impact of traditional radio with the targetability, scalability and analytics of digital. That means high quality and real-time ad insertion while providing a fully synchronised delivery of dynamic ad break management with very specific audio only challenges.”
About M6 Distribution Digital
M6 Distribution Digital is a subsidiary of the Groupe M6 and in charge of managing digital services related to the group’s TV and radio channels, as well as an Innovation and Digital Transformation department. Created in 1987 around the M6 channel, Groupe M6 is today a powerful multi-media group in France. The Métropole Télévision group (“M6 group”), currently controlled by the Bertelsmann group, also has as its main activity, the publishing of free-to-air television channels on DTT (M6, W9, Gulli and 6ter) and pay television channels (Paris Première, Téva, M6 Music, Canal J, TiJi, MCM, MCM Top, RFM TV and Série Club, co-controlled with TF1). The M6 group operates the video-on-demand service Gulli Max, aimed at young people. In addition, the M6 group has a set of activities linked to its main activity as a television channel publisher, notably audiovisual (C. Productions, Studio 89, GM6) and film (M6 Films, M6 Studio) production, and marketing of advertising space (M6 Publicité). Finally, the M6 group controls the radio group RTL France, which has several authorisations to broadcast radio programs in mainland France for the three national radio stations RTL France, RTL 2 and Fun Radio, and develops various activities related to the operation of these radio services.
About Ad Insertion Platform (AIP)
Ad Insertion Platform Sàrl has specialized in dynamic ad insertion services for the broadcast and streaming industry since 2007. Their flexible, agnostic SSAI solution enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure. Their Ad Break Composer allows customers to create, edit and optimize ad pods with easy drag-and-drop to deliver an exceptional, targeted user experience on virtually any player or connected device. When using the full DAIConnect® Suite, including their DAI Optimizer and monetization services, Ad Insertion Platform can sell inventory, unsold inventory or manage the entire ad sales process to increase fill rate and ad revenue.
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